Episode
101

Market Literacy and Narratives in the Energy Industry with Markham Hislop

October 18, 2023
|
Duration:
1436308
Apple Podcast Icon
Listen on Apple Podcasts
Spotify icon
Listen on Spotify

In This Episode:

Join David Arkell, John Pooley, Lysandra Naom, and guest Markham Hislop, fellow podcaster, publisher, and journalist at Energi Media, on an episode all about energy market literacy! This episode features energy education, responsibility for energy literacy, common misconceptions about the market, and more. Explore Energi Media and more content from Markham Hislop. Check out our 360 Carbon Excellence Program.

Highlights

  • Narrative-Based Approach: Hislop argues that narratives, rather than technical energy literacy, are more impactful for engaging the public on energy issues, as stories resonate better and help people understand key concepts.
  • Challenges of Energy Transition Messaging: The complexity of the energy industry and strong messaging from incumbent fossil fuel companies make it difficult to communicate the need for transition and the realities of climate policy.
  • Media’s Role in the Energy Debate: Hislop highlights the need for media to offer balanced, narrative-based journalism that connects policy, technology, and social issues in the energy sector.
  • Ground Game for Public Engagement: Hislop discusses his approach to building market literacy at a community level by presenting to local groups and organizations, aiming to drive engagement and understanding at the grassroots level.
  • Misinformation in Energy Discourse: The conversation touches on the prevalence of misinformation around renewables and electric vehicles, often perpetuated by groups with vested interests in slowing down the energy transition.

Key Insights

  • Importance of Simplified Narratives: Hislop notes that simplified and relatable narratives can bridge the gap between complex energy topics and public understanding, especially around energy transitions.
  • Influence of Incumbent Interests: Traditional energy companies actively promote narratives that downplay the need for change, using their resources to shape public opinion and resist transitions toward renewable energy.
  • Public Demand for Reputable Information: As misinformation is prevalent, Hislop stresses the importance of reputable, balanced sources in educating the public about energy policies, climate change, and economic implications.
  • Urgency of Transition Adoption: The 2020s are marked as a decade of rapid energy transition, with significant technological shifts expected, making it crucial for individuals and organizations to engage with and understand these changes.
  • Potential for Community-Based Education: Hislop sees grassroots engagement as essential for building market literacy and encouraging proactive involvement in energy transition issues, suggesting that individual and community education can help counter industry-driven narratives.
Share this story
Renewable Energy
Energy Transition
Climate Change
Carbon Knowledge
Public Sector
Climate Action
Prev
Loading...
Next
Loading...
Climate Change and Insurance Basics – with IBC's Craig Stewart
Industry Implementation of Carbon Capture Utilization and Storage (CCUS) with Richard Adamson
The Road to Net-Zero Carbon Emissions
Carbon Capture Utilization and Storage (CCUS) 101 – with Richard Adamson
Operating Renewable Energy
360 Carbon Excellence Program
Electrifying Freight Transport
Operating a Zero-Emission Building with Dr. Tony Cupido
Corporate Expectations from New Graduates
Regulated vs Deregulated Energy Markets
Building and Managing an Energy Team – with Durez
Renewable Energy 101
A Sustainable Future – with Dr. Phil De Luna
The 2022 North American Energy Market with Stephen Schork
The Future of Canada's Oil Industry with PTAC's COO Allan Fogwill
What's Happening in the Energy Market – with Stephen Schork
Monetizing Carbon
Clean Fuels with NRCC Director of Materials for Clean Fuels Dr. Phil De Luna
The Current Status of Canada's Oil Industry with PTAC's COO Allan Fogwill
Zero Emission Building Basics with Dr. Tony Cupido
Energy Markets in 8 Months with Allison Zyba
Carbon Offsets 101
The Foundation of Carbon Regulation
Inside A Greenhouse: Energy Operation with Derek Schulze
Carbon Tax and Carbon Regulation Basics
Inside a Greenhouse: Energy Consumption with Derek Schulze
The 360 on Energy and Carbon 2021 Recap
Industry and Academia Partnerships with Dr. Rupp Carriveau
Geo-Exchange’s Role in Net Zero with Geosource
Geo-Exchange Explained with Geosource
COP26, What's Next?
Industry ESG Strategy with ESG Global Advisors CEO Sarah Keyes
ESG Basics with ESG Global Advisors CEO Sarah Keyes
Sustainability Influences on Produce Supply with VP Supply Chain & Sustainability at PMA Ed Treacy
Climate Change & The Impact on Produce Supply Chain – with Ed Treacy, VP Supply Chain & Sustainability at PMA
Manufacturing Guide to Energy and Carbon Management with Samuel, Son & Co.'s VP Environmental, Energy, & Real Estate John Lennartz
Samuel, Son & Co.’s Energy and Carbon Management with VP Environmental, Energy, & Real Estate John Lennartz
The 2021 Natural Gas Spike with Market Analyst James Williams
The North American Natural Gas Market with Market Analyst James Williams
Managing Energy and Carbon in the Greenhouse Industry Part 2
Managing Energy and Carbon in the Greenhouse Industry Part 1
Hydrogen’s Place in the Industry with Expert David Layzell
Climate Change & Its Impact on Organizational Financial Planning
The Future of Energy Storage with Hydrostor President & COO Jon Norman Part 2
The Future of Energy Storage with Hydrostor President & COO Jon Norman Part 1
The Future of Hydrogen with Expert David Layzell
Climate Change & Planning for Corporate Risk
Organizational Sustainability with Expert Bob Willard Part 2
Organizational Sustainability with Expert Bob Willard Part 1
The Importance of Data Management Part 2
The Importance of Data Management Part 1
Managing Energy and Carbon Goals
The Energy & Carbon Business Basics
Meet the Energy Coaches
The Leader Series – Building Partnerships and Driving Change with Nestle
Finland's Path to Carbon Neutrality
Climate Policy and Market Dynamics: A Deep Dive with Ed Crooks
Customer Expectations and Corporate Sustainability: Trends and Insights
Hedging the Future: AI, Renewables & the Energy Market Shake-Up with Stephen Schork
From Emissions to Aviation: The CO₂ Revolution in Flight
Transforming Business with Canadian Sustainability (CSDS) Rules
Leader Series - Nestlé Canada’s Journey to Sustainability with Catherine O’Brien
Exploring Climate Smart Agriculture and Sustainability in Fresh Produce
Localizing Renewable Energy: Reshaping the Grid Together with Dick Bakker
How Australia is Dominating Sustainable Finance
Innovative Energy Storage: Transforming Global Power Systems with Hydrostor
2024 End-of-Year Recap: Insights and Reflections
COP 29: Progress, Politics, and Purpose
The Power of Thought Leadership in Energy with Ed Crooks
Sustainable Mining & Innovations in Metal Extraction with PH7 Technologies
Understanding Bill C-59 with Sarah Keyes
Investing in Sustainability: Benefits for Businesses with Gerald Leonard
Back to Basics: Energy Management, Net Zero Strategies, and Policy Impacts
Navigating Energy Market Volatility in 2024
The Path to Sustainable Aviation & Low-Carbon Flight
The Rise of CleanTech: A Deep Dive with Tom Rand from ArcTern Ventures Episode
Leader Series - Honda Canada’s EV Transition with President Jean Marc Leclerc
Embracing Canada’s New Sustainability Disclosure Standards
The Role of Critical Metals in Clean Energy
Surprising Advancements in Propane Technology
Sustainable Concrete: Innovations in Cement at Lafarge Canada
Journey to a Sustainable Coffee Cup
Inside the Carbon Market: Strategies and Insights from Guardyan Conservation
Navigating Corporate Energy Challenges
The Future of Clean Tech and Climate Action in Canada
The 2024 European Energy Market
Zero-Carbon Industrial Heat: The Rondo Heat Battery
Energy Invoices
The Role of Propane in Carbon Reduction
Data Modeling for Real-Time Applications: Strategies and Considerations
Sustainability in Specialty Coffee Production
Leader Series – Sustainability and Managing Energy Featuring Staples Canada
Entry into the Carbon Credit Sector
Navigating the Energy Transition: Insights, Trends, and Strategies
Solar Generation
The Future of Rail Transport with RailVision Analytics
Leader Series - Featuring Staples Canada
The Energy Transition
COP28, What’s Next?
The 360 on Energy and Carbon 2023 Recap
The Future of the Oil and Gas Sector with Stephen Schork
Leadership and Decarbonization
Carbon Capture and Removal – with Dr. Phil De Luna from Deep Sky
What’s Happening in the 2023 Energy Markets?
Moving Towards a Zero Emission Future with Purolator
Leftover Food and Net Zero with Robert Lee
The Zero Emission Transition with Purolator
Market Literacy and Narratives in the Energy Industry with Markham Hislop
Key Steps to a Successful Energy Transition
Role of Compressed Air Energy Storage To Enable the Energy Transition
Rescuing Leftover Cuisine with CEO Robert Lee
Taking Canadian Energy International with Jacob Irving
The Energy Transition with Markham Hislop
Hydrostor Update with President Jon Norman
What is the Energy Council of Canada? with Jacob Irving
What Behaviours Support the Energy Transition? with FortisBC
Utilities Role in the Energy Transition with FortisBC
Ocean Sustainability with Brandon Levy
Sustainable Ocean Alliance with Brandon Levy
Regenerative Farming with Dipesh Mistry
Climate Change & Farming – with Dipesh Mistry
Circular Economy
Net Zero Procurement Basics
A Sustainable Business Case Study – with VeriForm Inc.
Workforce for a Low Carbon Economy with EHRC's CEO Michelle Branigan
Becoming a Sustainable Business – with Paul Rak
Net Zero Procurement & Supply Chain with Bob Willard
“What’s Happening with ESG in 2023?” with Sarah Keyes
Net Zero Procurement with Bob Willard
2023 Energy and Carbon Trends
Alberta Electricity Market Case Study – with Sheldon Fulton
Energy Market Design with Sheldon Fulton
Energy and Industry in Europe with Henning Gloystein
The 2023 European Energy Market with Henning Gloystein
Calgary’s Climate Strategy Case Study – with Bob Hawkesworth
Government & Climate Strategy with Bob Hawkesworth
Energy Markets in 2023 with James Williams
Innovation in Utilities with Essex Power's CEO John Avdoulos
The Future of Utilities with Essex Power's CEO John Avdoulos
Climate Resiliency – with Agriculture and Agri-Food Canada
Climate Modelling & Application in Agriculture – with AAFC
Top 5 Energy & Carbon Management Steps
The 360 on Energy and Carbon 2022 Recap
The Accountants Role in Organizational Sustainability with CPA Canada
COP27, What's Next?
Who Governs Energy?
What Happens at a Net Zero Conference?
Distributed Energy Resources (DERs) Basics
Energy & Carbon in the Greenhouse Industry with OMAFRA
The Many Names of Net Zero Carbon Emissions
2022 Natural Gas Demands and Trends – with Stephen Schork
2022 Natural Gas Markets – with Stephen Schork
What's New at 360 Energy?
Climate Change and the Impact on Industry Insurance – with IBC's Craig Stewart
Hosts:
David Arkell

David Arkell

President & CEO

360 Energy

John Pooley

John Pooley

Vice-President, Program Development

360 Energy

Lysandra Naom

Lysandra Naom

Project Manager

ENWIN Solutons

Markham Hislop

Markham Hislop

Publisher and Journalist

Energi Media

Related Episodes

Episode
154

The Leader Series – Building Partnerships and Driving Change with Nestle

June 25, 2025
Duration:
1711000

Nestlé Canada’s Katherine O’Brien shares how the company embeds sustainability across operations by aligning global goals with local action, tackling carbon and plastic reduction, embracing complexity, and driving impact through purpose, transparency, and collaboration.

Episode
153

Finland's Path to Carbon Neutrality

June 13, 2025
Duration:
2402000

Finland proves that small nations can lead the clean transition with ambitious climate goals, innovation funding, and strong public-private collaboration.

Episode
152

Climate Policy and Market Dynamics: A Deep Dive with Ed Crooks

June 9, 2025
Duration:
2358000

Global energy expert Ed Crooks unpacks the turbulent realities of the energy transition – from China’s clean tech dominance to AI-driven smart grids – offering a pragmatic yet hopeful outlook on the path to decarbonization.

Stay Connected – Join Our Newsletter
Solutions
360 ECOSEnvirally360 Carbon Excellence360 GrO
Company
Why UsPressContact UsBook A MeetingClient Login
Resources
Success StoriesFAQsArticlesPodcastWhite PapersWebinars
Facebook
Instagram
LinkedIn
X
Apple Podcast
Spotify
YouTube
© 2025 360 Energy Inc. All right reserved.
Privacy PolicyTerms and ConditionsCookies Settings