In this engaging episode, Tamara Muruetagoiena, Vice President of Sustainability at the International Fresh Produce Association, joins John and Lysandra to discuss the intersection of agriculture and sustainability, with a focus on climate smart agriculture practices in the fresh produce industry. The conversation delves into the challenges of improving farming practices, reducing food waste and the environmental impact of packaging. They explore the emerging concept of regenerative agriculture, comparing it to sustainable farming, and discuss how innovations in packaging and farming can contribute to a more sustainable future. Additionally, Tamara shares insights from her diverse career and highlights the importance of increasing the consumption of fresh fruits and vegetables for both personal and planetary health. The episode emphasizes the complex but vital role of consumer choices, growers’ engagement, and broader industry efforts in creating a more sustainable world.